Fractional Sales Director

David Worthington Appointed Regional Director for Northern England 

2026, Fractional Sales Director /

Kiss the Fish is pleased to announce that David Worthington has stepped into the role of Regional Director for Northern England. David has been a Principal with Kiss the Fish for nearly three years and has consistently been a trusted advisor to leadership teams across the region. His appointment reflects both his contribution to the business so far and the continued […]

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What 2025 Taught Us and What We Are Taking Into 2026

2026, Ai, Fractional Sales Director /

Every year produces lessons.  Some are tactical and short lived. Others quietly reshape how the best organisations sell, lead, and grow. Looking back across 2025, one thing stands out clearly from our work across multiple industries.  The teams that made the most progress were not the ones chasing shiny new tactics. They were the ones willing to rethink fundamentals, challenge assumptions,

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What Is a Kiss the Fish Fractional Sales Director? 

Uncategorized /

Why more growing businesses are choosing fractional sales leadership over a full-time hire If you’re leading a growing business, there’s a good chance you’ve felt the pressure of trying to build a high-performing sales function without the time, structure, or strategy to make it happen.  Maybe revenue is inconsistent. Maybe the pipeline feels unreliable. Maybe

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Exciting Changes at Kiss the Fish: Strengthening Our Team to Support More Businesses

Fractional Sales Director /

At Kiss the Fish, we’re always looking for ways to deliver even more value to the businesses we work with. That means growing not just our client base, but our capability, ensuring every company we partner with gets the local expertise, leadership and hands-on support they deserve. We’re thrilled to share two exciting developments that

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When Would Implementing a Fractional Sales Director Make Sense?

Fractional Sales Director /

You know your sales team has potential, but something’s not clicking.  The pipeline’s unpredictable. Forecasting is guesswork.  Deals stall.   Your best people are stretched thin. And your growth targets? Starting to feel like wishful thinking.  If that sounds familiar, you’re not alone. Many small and medium businesses hit this exact wall.  The question is: do

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Do I Need a Fractional Sales Director or a Full Time Hire?

Fractional Sales Director /

When sales slow, one of the first questions CEOs ask is:  “Do we need a full-time Sales Director, or is there another way?”  It’s a smart question and an important one.  For scaling businesses, hiring senior leadership too early can drain precious resources. But wait too long, and you risk stalling momentum, losing deals, and

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How One Day Can Shift the Trajectory of a Business 

Sales Growth /

How One Day Can Shift the Trajectory of a Business  One day.No long lectures.No theory heavy slides. Just real challenges, real people, and moments that fundamentally change how leaders think about what’s possible. We recently hosted a live Reality Distortion Field (RDF) experience at West Herts College in Watford. What happened in that room went

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