Andrew Milbourn

David Worthington Appointed Regional Director for Northern England 

2026, Fractional Sales Director /

Kiss the Fish is pleased to announce that David Worthington has stepped into the role of Regional Director for Northern England. David has been a Principal with Kiss the Fish for nearly three years and has consistently been a trusted advisor to leadership teams across the region. His appointment reflects both his contribution to the business so far and the continued […]

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What 2025 Taught Us and What We Are Taking Into 2026

2026, Ai, Fractional Sales Director /

Every year produces lessons.  Some are tactical and short lived. Others quietly reshape how the best organisations sell, lead, and grow. Looking back across 2025, one thing stands out clearly from our work across multiple industries.  The teams that made the most progress were not the ones chasing shiny new tactics. They were the ones willing to rethink fundamentals, challenge assumptions,

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Exciting Changes at Kiss the Fish: Strengthening Our Team to Support More Businesses

Fractional Sales Director /

At Kiss the Fish, we’re always looking for ways to deliver even more value to the businesses we work with. That means growing not just our client base, but our capability, ensuring every company we partner with gets the local expertise, leadership and hands-on support they deserve. We’re thrilled to share two exciting developments that

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When Would Implementing a Fractional Sales Director Make Sense?

Fractional Sales Director /

You know your sales team has potential, but something’s not clicking.  The pipeline’s unpredictable. Forecasting is guesswork.  Deals stall.   Your best people are stretched thin. And your growth targets? Starting to feel like wishful thinking.  If that sounds familiar, you’re not alone. Many small and medium businesses hit this exact wall.  The question is: do

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Do I Need a Fractional Sales Director or a Full Time Hire?

Fractional Sales Director /

When sales slow, one of the first questions CEOs ask is:  “Do we need a full-time Sales Director, or is there another way?”  It’s a smart question and an important one.  For scaling businesses, hiring senior leadership too early can drain precious resources. But wait too long, and you risk stalling momentum, losing deals, and

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Ai Call Screening Is Here! So, How Do You Get Past the Virtual Gatekeeper?

Ai /

Apple’s latest iOS 18 announcement has cold callers and telemarketers pausing mid-dial. The new AI-powered Call Screening feature, which transcribes incoming calls in real time and lets the recipient decide whether to answer, is about to make those first few seconds of contact more critical than ever. Watch the announcement here: https://www.youtube.com/shorts/d68t2IUXAF4 If you rely

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How to Sell When No One Wants to Buy: Tackling Buyer Fatigue in 2025 

Fractional Sales Director, Sales Growth, Sales Training /

We’re operating in one of the most unpredictable sales environments in years. Despite innovation, ambition, and effort, many sales teams are reporting the same issue: “No one wants to buy.”  Conversations stall. Leads go quiet. Proposals sit unanswered. This isn’t just about price or timing anymore. It’s something deeper: Buyer fatigue.  In 2025, buyers are

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Are You Selling Like a Pharmacist or a Consultant?  

Sales Training /

Understanding the Power of Consultative Selling It’s easy to fall into transactional selling. You diagnose quickly, offer a solution, and move on. But the most effective salespeople do something very different. They slow down.They ask better questions.They behave more like consultants than vendors. And that shift changes everything. The Pharmacy Analogy Imagine you’ve got a

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Objection Handling: Turning “No” into “Yes” in Sales 

Uncategorized /

Objections are a natural part of every sales conversation. Whether you’re selling a product or a service, sooner or later a prospect will hesitate, raise a concern, or say “no”. The mistake many salespeople make is treating objections as rejection. When handled correctly, objections can lead to deeper engagement, better understanding, and ultimately, a successful

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