Fractional Sales Directors

We provide top level Fractional Sales Directors to help companies grow faster than they otherwise would or can.

"Our sales pipeline has doubled"

"We’ve seen a 56% increase in ​revenue"

"sales are currently ​tracking at a 36% increase"

What is a fractional sales director?

A Fractional Sales Director brings senior-level sales strategy, leadership, and accountability into your business on a flexible basis. You get the insight and structure of a full-time sales director, only when and where you need it.

For UK SMEs and scale-ups, it’s a smarter, lower-risk way to build a high-performing sales function.

Our directors step in to assess what’s working, fix what isn’t, and create systems that deliver measurable results.

What our high-calibre, proven Sales Directors do:

Run diagnostics to reveal issues and opportunity
establish an acceleration & growth strategy
Advise you and your board on all things sales
Coach and mentor

Enabling you and your people to be the best you can be and to succeed faster.

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Having worked with many businesses

What our high-calibre proven Sales Directors do:

  • Run our diagnostic programme to reveal issues and opportunity
  • Work with you the business leadership under your vision to establish an acceleration programme & growth strategy
  • Pricing & Negotiation strength
  • Advise you and your board on all things sales
Meet the team

Profiling

We use two powerful personal and team profiling tools which add science to our assessments of your people. They motivate and provide the bedrock for individual development to the standards you require. Profiling works because it is motivating and brings a high level of self-awareness. This is the first step to successful individual and organisational change and it aligns closely with our Reality Distortion Field (RDF) Programme, which helps sales teams shift mindset, strengthen belief, and perform at a higher level.

S.D.I. – Strength Deployment Inventory from Personal Strengths Publishing Ltd.

A very powerful motivation profile that shows us (and you) the potential of an individual to excel at sales (or various aspects of sales). This sometimes uncovers genuine talent that you may not be aware of and helps us check if you’ve got the right people doing the right things that will truly motivate them.

P.P.A. DISC from Thomas International Ltd.

A behaviour profile that reveals how a person is currently performing in four key behaviours that matter in business activity and in particular sales performance.

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With Us

Hit and exceed revenue targets

By developing and implementing sales strategies

Flexibility and Cost-Effectiveness

Provide expert sales leadership on a flexible schedule

Expertise and Experience

A wealth of experience and a fresh perspective, having often worked across various industries and markets

Without Us

Missed revenue targets

Due to poor pipeline management or strategy

Employee burnout

From unclear processes or lack of leadership

Wasted resources

On ineffective campaigns, tools, or hiring.

Whats Included?

Step 1 - Readiness
Are you ready for a Fractional Sales Director, discussion with senior stakeholders to assess readiness. Review of ​Why we are and ​where we are.
Step 3 - Strategic Planning & Goal Setting
Develop a tailored sales strategy that aligns with business goals. Set realistic targets for revenue growth, pipeline development, and sales efficiency.
Step 5 - Execution & Monitoring
Drive activity to generate leads and close deals. Monitor progress against KPIs. Workshops and one-one ​ coaching​
Step 7 - Optimisation & Scaling
Identify bottlenecks and areas for improvement. Scale successful strategies. Sales value​ proposition ​work & new business​ targeting. Negotiation ​training​.
Step 2 - Assessment & Discovery
Understand the customer’s current sales processes, team structure, target markets, and challenges. Define clear goals and KPIs aligned with business objectives. Profiling,​ Staff attitude and ​skill assessment.
Step 4 - Implementation & Enablement
Deploy the sales strategy with the sales team. Improve sales skills, tools, and processes. Run sales meetings​ and one-one visits
Step 6 - Review & Handover
Ensure sustainable sales growth. Transfer knowledge and processes to internal teams.
Expected ROI Components:
Increased sales revenue. Shortened sales cycles. Improved sales team productivity. Better sales process consistency. Enhanced forecasting accuracy. Empowered internal sales leadership.

Why choose us?

Are you ready for a fractional sales director?

Kiss The Fish Sales Directors are of a high-calibre with a proven track record of transformation through their leadership. All are board experienced and they know how to grow sales revenues.

Increased revenue, shorter sales cycles, stronger forecasting, and a confident, motivated sales team. That’s the measurable impact of a fractional sales director.

If your sales are plateauing, or leadership is stretched too thin, it’s time to bring in senior expertise that drives results.

Let’s discuss how a Fractional Sales Director can help you grow faster and smarter.

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Richard Bowe
Richard BoweMD of Safeaid Ltd
Using the services of KTF over the last 10 months has been a huge success for Safeaid and a significant help for me personally. We have ​ experienced an increase in business of 20% versus last year and the Sales Director which KTF appointed has undoubtedly been a big part of ​ that success. The personal coaching and development they offer has enabled us to unlock the potential of our business and as a result the ​ culture has been dramatically improved. ​ The thing I like most is that I don’t just get one of them, I have access to the Regional Director and the CEO if I need them, they offer a ​ team of experts. They have all contributed and been very easy to work with. I have no problem endorsing and recommending them to any ​ business that needs a sales boost.
Alistair Bell
Alistair BellMD of Thermogroup Ltd​
KTF have worked closely with us whilst appreciating and empathising with our business ethics and have made a significant and tangible ​ difference to both our performance and our mindset. We are now on a growth journey we previously only dreamed about and could not ​ have realised without KTF.
Ivan Knappett
Ivan KnappettDirector of HTS Spares Ltd​
With a challenging market and growing sales, a short engagement with a sales professional from Kiss the Fish has helped our existing sales manager put a great structure and clarity around our sales function and established a sales plan for the next 3 yrs that has meaning and everyone’s buy in.
Luke Polloard
Luke PolloardMD of Actionpoint Ltd​
Our Fractional Sales Director has helped us in more ways that we thought possible when we set out on the growth journey, especially with accountability, ​ productivity, structure, coaching and most importantly of all, direct sales results. Our sales pipeline has doubled and sales are currently ​tracking at a 36% increase within the first year.
Michael Browne
Michael BrowneCEO & Co-Owner Crowdhelix Ltd & Crowdhelix Ireland
I retained the services of Oliver Hall at KTF Consulting in order to join Crowdhelix as Chief Commercial Officer, and review and rejuvenate our Sales effort among other key tasks. This included providing a comprehensive sales pipeline tracker, building a company-wide commercial incentive scheme and preparing myself as CEO for takeover of the CCOship, following the KTF Client-Coach Selling course. Oliver brought boundless energy, persistence and resilience to the table and helped Crowdhelix though a challenging period of key formative change. I am still very much in touch with Oliver and would vouch for his genuine hard work and performance.
Stuart Woolgar
Stuart WoolgarCEO & Owner Global Guardians
We have all really benefited from your great work and really appreciate everything you have done to help Global Guardians. Everything you have done has sped up our process of modernisation and we are very grateful for everything you have done for us. It has been a pleasure to work with you and I am sure we will be in touch in the future…thank you for your time with Global Guardians.
Tony Dale
Tony DaleCEO Netura Pty
Thank you for your insightful, interesting and comprehensive description and review of your UK Board meeting. I hope the team appreciate what an opportunity they have, to see how you commit to and do things properly from a commercial and leadership point of view. It is such as a good chance for our MD to learn how the top end of business works under your guidance - demanding but satisfying when it all comes together. We have persevered too long with a substandard performance from our sales and marketing personnel. Having you in place now lets us find some capable talent.
Geoff Hobbin
Geoff HobbinSales Director at Canon
Canon engaged the help of Kiss the Fish, who helped our sales team with a totally fresh approach. I’m very proud of the efforts of our European sales teams; we managed to achieve dominant market share across the whole of Europe with a renewed sense of purpose and not without a little help from the strategy devised by Kiss the Fish.

“People won’t remember what you say – they won’t remember what you do, but they will remember how you made them feel”

– Maya Angelou

Everything we believe in and do at Kiss The Fish reflects this truism about human interaction.