The strategic shifts that unlock sustainable sales growth Most businesses believe the only way to grow sales is to grow the sales team. In our recent Kiss the Fish webinar, we challenged that assumption. Inspired by University Challenge, our panel tackled questions submitted by attendees, buzzing in to answer live and sharing practical advice drawn […]
How to Double Your Sales Without Doubling Your Team: Part One Read More »
Why more growing businesses are choosing fractional sales leadership over a full-time hire If you’re leading a growing business, there’s a good chance you’ve felt the pressure of trying to build a high-performing sales function without the time, structure, or strategy to make it happen. Maybe revenue is inconsistent. Maybe the pipeline feels unreliable. Maybe
What Is a Kiss the Fish Fractional Sales Director? Read More »
At Kiss the Fish, we’re always looking for ways to deliver even more value to the businesses we work with. That means growing not just our client base, but our capability, ensuring every company we partner with gets the local expertise, leadership and hands-on support they deserve. We’re thrilled to share two exciting developments that
Exciting Changes at Kiss the Fish: Strengthening Our Team to Support More Businesses Read More »
You know your sales team has potential, but something’s not clicking. The pipeline’s unpredictable. Forecasting is guesswork. Deals stall. Your best people are stretched thin. And your growth targets? Starting to feel like wishful thinking. If that sounds familiar, you’re not alone. Many small and medium businesses hit this exact wall. The question is: do
When Would Implementing a Fractional Sales Director Make Sense? Read More »
The term Reality Distortion Field (RDF) has become part of modern business folklore, thanks in no small part to Apple co-founder Steve Jobs. However, while it may have originated as a quirky descriptor of his intense charisma and visionary belief, RDF is far more than just a personality trait. It’s a tool. A mindset. A leadership edge. And
It’s all about TRUST After attending the London AI Conference at Regent University London, one thing became clear: artificial intelligence is no longer a future concept. It’s already reshaping how sales teams work, think, and perform. For many sales professionals, that shift raises an uncomfortable question. Is AI a threat to selling, or a tool
The Role of AI in Modern-Day Sales: Threat or Tool? Read More »
How One Day Can Shift the Trajectory of a Business One day.No long lectures.No theory heavy slides. Just real challenges, real people, and moments that fundamentally change how leaders think about what’s possible. We recently hosted a live Reality Distortion Field (RDF) experience at West Herts College in Watford. What happened in that room went
How One Day Can Shift the Trajectory of a Business Read More »
Understanding the Power of Consultative Selling It’s easy to fall into transactional selling. You diagnose quickly, offer a solution, and move on. But the most effective salespeople do something very different. They slow down.They ask better questions.They behave more like consultants than vendors. And that shift changes everything. The Pharmacy Analogy Imagine you’ve got a
Are You Selling Like a Pharmacist or a Consultant? Read More »
Most businesses do not hit a growth ceiling because their product is weak or their people are incapable. They stall because sales leadership has quietly become the bottleneck. In the early stages, founder led sales works. Energy is high, relationships are personal, and decisions are fast. But as the business grows, the same approach that
When Founder-Led Sales Stops Working Read More »
I travel around the country a great deal in my role as CEO of Kiss the Fish Ltd, and I get to work with a huge variety of salespeople, from those considered to be at the top of their game in FMCG to those starting in an SME without any training. They all have one
Are your team really consultative salespeople? Read More »