Why more growing businesses are choosing fractional sales leadership over a full-time hire
If you’re leading a growing business, there’s a good chance you’ve felt the pressure of trying to build a high-performing sales function without the time, structure, or strategy to make it happen.
Maybe revenue is inconsistent. Maybe the pipeline feels unreliable. Maybe your sales team is talented, but something is missing…direction, accountability, confidence, or simply time.
That’s where a Fractional Sales Director comes in.
So, what is a Kiss the Fish Fractional Sales Director, and how is it different from simply hiring another consultant or interim leader?
Let’s break it down.
A Fractional Sales Director Is More Than a consultant, They’re a Catalyst for Transformation
A great Sales Director doesn’t just “manage” sales. They transform it.
A Kiss the Fish Fractional Sales Director is:
A senior leader with board-level experience Someone who has already driven real, measurable sales growth A strategist who can diagnose the real issues behind stalled revenue A hands-on leader who works inside your business, not outside of it
“A leader of transformation is someone who takes the business on a journey of improvement, such that when they come out the other side of that journey, they will be experiencing a lasting upgraded performance”
That means not just improving sales performance, but changing behaviours, systems, and results.
What Makes a Kiss the Fish Fractional Sales Director Different?
1. They Build Strategy and Capability
We don’t just create reports and disappear. We dive deep into your:
- People
- Processes
- Pipeline
- Pricing
- Market positioning
Then we build a proven plan for growth and if we can’t, we won’t charge you. Yes, really.
2. They Unlock Revenue You Didn’t Know Was There
Most businesses are sitting on more sales potential than they realise.
The issue isn’t talent…it’s direction.
Very often, teams have fallen out of sync with changing markets, and nobody has stepped back to realign the strategy. That’s one of the first things we fix.
3. They Can Work Alongside Your Existing Sales Leader
Hiring a Fractional Sales Director doesn’t mean replacing someone.
In larger businesses, we often coach the existing Sales Director, accelerating their impact with senior-level strategic support.
4. You Only Pay for What You Need
Our contracts are flexible and scalable. You choose how many days per month you want support.
For most companies under £50 million turnover, a full-time Sales Director simply isn’t necessary and that’s where fractional support becomes the smarter investment.
5. You Get National Reach with Local Expertise
Our Fractional Sales Directors are based across the UK from Devon to Scotland – meaning we can match you with someone:
Local to your region 
Experienced in your market or sector 
Able to work face-to-face with your team
The Results Speak for Themselves
Our current clients are seeing average sales growth of 20–30% per year, with some scaling by 50–60%.
We don’t bill for activity.
We bill for outcomes.
If we don’t make a difference, we don’t stay.
Who Is a Fractional Sales Director Right For?
Founder-led businesses who need someone to “own sales” SMEs with no senior sales leader in place Companies growing fast but losing consistency Businesses with a sales manager who needs strategic support Organisations who want board-level sales leadership without the £120k+ salary
If your sales function needs clarity, structure, accountability and momentum, a fractional model gives you all the experience of a full-time Sales Director, without the cost or long-term commitment.
Read our blog on “Do I Need a Fractional Sales Director or a Full Time Hire?” Here!
The Bottom Line
A Kiss the Fish Fractional Sales Director is not just a temporary hire.
They’re a strategic partner, embedded inside your business, focused on one thing: Turning your sales function into a predictable, scalable revenue engine.
If you want:
A sales strategy that actually gets executed A team that sells better, not just harder Forecasts you can trust Growth that doesn’t depend on hope
… then fractional might be the right fit.
Watch Andrew Milbourn talk through What a Kiss the Fish Fractional Sales Director is below!
Want to Find Out If a Fractional Sales Director Is Right for You?
Book a 30-minute no-pressure conversation and we’ll tell you honestly whether we can help.
If we can’t, we won’t take the work, that’s our commitment.
