Andrew Milbourn

The Situation At the end of 2021, the CEO of Hillcroft Surgery Supplies in Yeovil approached Andrew Milbourn, CEO of Kiss the Fish, with a pressing challenge. Two of their sales representatives were spending nearly half of their working week without appointments. “I’ve got two reps who are stuck at home for 50% of the

I’ve been in Sales Leadership for the last 30 years and have seen an awful lot of people manage sales teams, some good, some bad and only a few, really great. Here are my key principles of what makes a sales leader great: You’ve got to have a vision of where you want to be

In our business (Kiss the Fish Ltd) as sales experts we see CEOs struggling with how to drive sales performance, some manage it very well, but most do not. Here are the BIG FIVE mistakes they make when running the sales operation themselves. If you want to discuss this further I’m happy to offer any

CEO of Kiss the Fish Ltd and Chairman of Kiss the Fish Training Ltd Are your teams leaving money on the table? At a UBT business forum meeting, I attended as a guest, I got asked the following question… “Could you advise us on helping our teams be better closers”? It is a question that

Blog by Andrew Milbourn CEO of Kiss the Fish Ltd and Chairman of Kiss the Fish Training Ltd Is your organization just too ‘nice’?  Negotiation is not just about the art of getting what you want…it is also about what you can give without taking away from what you really want. A lot of salespeople

by Andrew Milbourn CEO of Kiss the Fish Ltd and Chairman of Kiss the Fish Training Ltd My team of sales experts spends a lot of time ‘coaching live’ with sales execs of all levels. This involves us watching what happens and then offering advice and recommendations to enable sales execs to improve their performance

Blog by Andrew Milbourn CEO of Kiss the Fish Ltd and Chairman of Kiss the Fish Training Ltd How to punch above your weight and win the big fish – The things you should consider before diverting your sales team from their day-to-day efforts. Strap yourself in; here is some essential guidance before setting off on

By Andrew Milbourn – CEO of Kiss the Fish Ltd and Chairman of Kiss the Fish Training Ltd Well… the new year is well underway now; in fact, you can’t really call a year that is into the second month a ‘new year at all’.  So, what has the year got in store for SMEs and

by Andrew Milbourn, CEO of Kiss The Fish If you don’t have a common process for sales in your team then quite simply, you are allowing your team to fail or at best, not consistently achieve their potential. Selling is about human interaction which as you will know is infinitely variable. If you leave your

by Andrew Milbourn, CEO of Kiss The Fish “Can anyone be a salesperson?” That’s a question I get asked a lot by CEOs who are struggling to find good salespeople. It goes with “Are salespeople born or can you make one?”. Why is this important? Well, from the work that Kiss The Fish does, (helping