Gerry Ricketts

Chief Strategy Officer

A seasoned leader with over 20 years of global experience across the UK, EU, Asia, and America, Gerry Ricketts is an accredited profiler, published author, and expert in emotional intelligence and behavioural insights.

Gerry designs tailored training programmes that translate theory into practical skills, aligning with customer objectives to build resilient, high-performing teams. His approach blends real-life challenges with innovative techniques such as NLP and accelerated learning to ensure sustainable development.

With a background spanning charitable organisations to large corporations, Gerry creates inclusive, culturally responsive environments. His passion lies in fostering personal growth—helping individuals “create butterflies” and leave with enhanced capabilities.

Having held C-suite positions, Gerry excels in building strong organisational cultures and coaching at all levels. His unique ability to listen and align behaviours delivers measurable results, benefiting both employees and the communities they serve.

Discover how Gerry can help you and your organisation thrive!

Testimonials

Who am I

I am a father, a husband, a friend, and a global citizen in every sense.

Life has taken me on an extraordinary journey, one that has included moments of failure and success, love and loss, and seeing the world through both the innocent eyes of a child and the broader perspective of an adult.

I’ve experienced the ultimate fragility of life. I was once clinically declared dead and came back to life. That moment changed everything, giving me a profound understanding of resilience and the importance of living with purpose.

Over the past 50 years, I’ve embraced a path of continuous learning, growth, and exploration. My desire to travel and seek out bold experiences has shaped me into an explorer at heart. Through questioning, studying, and iterating, I’ve discovered that everything is possible with the right mindset and persistence.

This journey hasn’t been without its challenges, and while I don’t always get it right, I strive to make it right. I’ve often wished for a mentor to guide me, keep me on track, and inspire me during tough times. That’s the role I now aspire to play for others, to be the guide I once needed.

Your journey is your own, but together, we can navigate it and unlock your full potential.

Key Areas of Expertise

Sales process. Introducing a value and customer curious sales process. Which switches the focus from what it costs to what is does for customers.
Trained and accredited psychometric profiler.
Diagnositc review of organizations to enable growth.
Raising the bar of performance for organisations and individuals. Finding peoples “on switch” to ensure they approach tasks with a anything is possible and problem-solving attitude.
Creating structures and process resulting in sustainable and consistent results through people
Culture building/ construction. To give an organisation a set of values people can commit to, be on a daily basis and coach within the business.
Skills audits – understand what talent you currently have, is available and how best to use that talent 
Servant leaders. Coaching/ training an approach where leaders eat last and understand people.

Contact Gerry Ricketts now to Accelerate your Sales Growth