About us

"Our fractional Sales Director Helped us in more ways than we thought possible"

"We are now on a growth journey we previously only dreamed about and could not ​ have realised without KTF"

Our Purpose

Our Mission

Enabling you and your people to be the best you can be and to succeed faster. “People will forget what you said, people will forget what you did, but people will never forget how you made them feel” – Maya Angelou.

To accelerate growth for ambitious businesses by providing elite fractional Sales Directors, backed by diagnostic insights and a scalable acceleration programme. We empower leadership teams with board-ready expertise, data-driven strategies, and practical execution, delivered without long-term contracts. Through proven methodologies, we elevate sales performance, pricing discipline, and cross-functional alignment to drive sustainable revenue expansion.

Our Vision

Our Values

We aim to be the trusted catalyst for sales-led growth, shaping perceptions and outcomes so that every client believes, plans, and acts with unstoppable momentum. By blending discipline, mindset, and storytelling, including experiential programmes such as our Reality Distortion Field, we create a future where exceeding targets is standard practice and growth is predictable.

Define who we are and are intrinsic to our being. They influence, underpin, and permeate what we do every day. 

We commit to these values and be them every day despite difficult situations.  

Open, Honest Communication
  • What it is: Clear, transparent conversations that build trust and keep everyone in the loop. 
  • Why it matters: When we say what we mean, momentum follows. 
  • How we show it: Share updates in real time, flag concerns with solutions, celebrate wins together. 
Integrity, Courage, and Bold Action
  • What it is: Doing the right thing, even when it’s tough, and taking decisive steps. 
  • Why it matters: Trust + action = real outcomes. 
  • How we show it: Own our mistakes, speak truthfully, and step up when it counts. 
Kind, Confident Leadership
  • What it is: Steering with strategy and heart; lifting people as we lead. 
  • Why it matters: Great leaders grow great teams. 
  • How we show it: Clear roadmaps, respectful mentorship, decisions that honor both people and profits. 
Fast Delivery, Big Value
  • What it is: Move quickly without skimping on quality; deliver meaningful impact. 
  • Why it matters: Velocity plus value is how we help clients win. 
  • How we show it: Prioritise high-impact work, keep standards high, bring a can-do, can-have-fun attitude. 
Purpose, Process, Progress
  • Why it matters: Clarity + discipline = measurable outcomes. 
  • How we show it: Know the “why,” follow the steps, track progress, and iterate with intention. 

Who are kiss the fish?

A global business with over 28 years of proven track record in significantly enhancing individual, team, and business performance. Andrew Milbourn, CEO of Kiss the Fish, founded the company in 2007. 

We have a network of highly motivated, seasoned consultants, each with proven board-level experience and a formidable track record in building and delivering significant sales outcomes across diverse Global markets. Alongside strategic leadership, we also deliver structured sales training and coaching programmes that embed behavioural change and performance discipline across teams. We specialise in businesses like yours, those poised for the next level, typically with £1M–£10M in annual revenue.

We pride ourselves on delivering excellent support
Ensuring their success every step of the way
embrace technology to maximise efficiency
empower businesses to achieve their goals
Enquire Now

We also remember that we uphold the values, and the Four Pillars which form the bedrock of the Liberti Code

  • Clients first
  • Community spirit
  • Trust and transparency
  • Loyal to Liberti.

We are proud affiliate partners with MD2MD: the trusted leadership ecosystem!

MD2MD is the trusted leadership ecosystem for business leaders who want reliable support. It’s a safe member-led space where leaders and their teams access workshops, peer group meetings and expert guidance. Beyond collaborative learning, conversations and peer support, the real value is in the lasting trust and connections that help you and your business grow stronger.