Why more growing businesses are choosing fractional sales leadership over a full-time hire If you’re leading a growing business, there’s a good chance you’ve felt the pressure of trying to build a high-performing sales function without the time, structure, or strategy to make it happen. Maybe revenue is inconsistent. Maybe the pipeline feels unreliable. Maybe […]
What Is a Kiss the Fish Fractional Sales Director? Read More »
At Kiss the Fish, we’re always looking for ways to deliver even more value to the businesses we work with. That means growing not just our client base, but our capability, ensuring every company we partner with gets the local expertise, leadership and hands-on support they deserve. We’re thrilled to share two exciting developments that
Exciting Changes at Kiss the Fish: Strengthening Our Team to Support More Businesses Read More »
You know your sales team has potential, but something’s not clicking. The pipeline’s unpredictable. Forecasting is guesswork. Deals stall. Your best people are stretched thin. And your growth targets? Starting to feel like wishful thinking. If that sounds familiar, you’re not alone. Many small and medium businesses hit this exact wall. The question is: do
When Would Implementing a Fractional Sales Director Make Sense? Read More »
Rising Demand for Sales Leadership Drives New Hires Across Kent, Surrey and Sussex Demand for experienced sales leadership continues to grow across the South East, as more businesses look for flexible ways to scale revenue without the cost or risk of full-time hires. Kiss the Fish is delighted to welcome Nick Weston to the team
Kiss the Fish expands capacity in South East Read More »
We’re operating in one of the most unpredictable sales environments in years. Despite innovation, ambition, and effort, many sales teams are reporting the same issue: “No one wants to buy.” Conversations stall. Leads go quiet. Proposals sit unanswered. This isn’t just about price or timing anymore. It’s something deeper: Buyer fatigue. In 2025, buyers are
How to Sell When No One Wants to Buy: Tackling Buyer Fatigue in 2025 Read More »
How One Day Can Shift the Trajectory of a Business One day.No long lectures.No theory heavy slides. Just real challenges, real people, and moments that fundamentally change how leaders think about what’s possible. We recently hosted a live Reality Distortion Field (RDF) experience at West Herts College in Watford. What happened in that room went
How One Day Can Shift the Trajectory of a Business Read More »
Understanding the Power of Consultative Selling It’s easy to fall into transactional selling. You diagnose quickly, offer a solution, and move on. But the most effective salespeople do something very different. They slow down.They ask better questions.They behave more like consultants than vendors. And that shift changes everything. The Pharmacy Analogy Imagine you’ve got a
Are You Selling Like a Pharmacist or a Consultant? Read More »
Most businesses do not hit a growth ceiling because their product is weak or their people are incapable. They stall because sales leadership has quietly become the bottleneck. In the early stages, founder led sales works. Energy is high, relationships are personal, and decisions are fast. But as the business grows, the same approach that
When Founder-Led Sales Stops Working Read More »
I travel around the country a great deal in my role as CEO of Kiss the Fish Ltd, and I get to work with a huge variety of salespeople, from those considered to be at the top of their game in FMCG to those starting in an SME without any training. They all have one
Are your team really consultative salespeople? Read More »
Whether you’re managing a seasoned sales team or onboarding new hires, the importance of sales training and coaching can’t be overstated. This is often where a Fractional Sales Director can add immediate value by embedding structure, consistency, and leadership into the sales function. In this blog, we’ll dive into why sales training and coaching are
The Ultimate Guide to Sales Training and Coaching: Boost Your Team’s Performance Read More »